Akshaya Tritiya is a very popular festival that the Hindus and Jains celebrate every year. It is considered as one of the most important days for Hindu community as it is the day of the birth of the Lord Parasurama.
The Hindu community considers this day as a lucky day and believes that any venture such as a business or the construction of a building started on that day will follow betterment and prosperity. Hindus celebrate this day because, according to them, Akshaya Tritiya is the day when the great God of Wisdom, God Ganesha, started writing the epic work called "Mahabharata". It is believed that when the Pandavas were in exile the Lord presented them a bowl which was named Akshaya Tritiya. That bowl was never empty and produces an unlimited amount of food on demand.
Akshaya Tritiya is considered as the most golden day of the year because the word Akshaya means the most "Eternal" that which never diminishes. Any initiative made on that day or anything bought on that day is considered to be good fortune. The most popular activity is the buying of gold and it is believed it will be a sign of good fortune for the buyer. In the Indian culture people typically starts a new business or begins a new venture on Akshaya Tritiya. This is also one of the most popular days for weddings to take plans as the spirit of this day bids them on a very long and fulfilling life journey. It was also believed that people born in that month will be very lucky and will shine bright throughout their life.